Love’s Bakery, Aloha Air Cargo Unveil “Hawaii’s Fresh Express”

Collaboration between Love’s Bakery and Aloha Air Cargo ensures availability of Hawaii-made freshly baked bread across the Islands

Honolulu (May 28, 2009) — The familiar red and white gingham emblem of Love’s Bakery can now be seen across Hawaiian skies. The state’s largest wholesale baker of freshly baked bread has partnered with Aloha Air Cargo to launch “Hawaii’s Fresh Express.”

Love is in the Air: Hawaii's Fresh Express aka The Love Jet

Love is in the Air: Hawaii’s Fresh Express aka The Love Jet

The Boeing 737-200 aircraft, No. 834, will fly daily from Honolulu to Kauai, Maui and the Big Island to ensure regular delivery of freshly baked Love’s Bakery products. Following the departure of Hawaii Superferry, which Love’s Bakery had been utilizing to transport products to Maui, Hawaii’s Fresh Express provides a solution to fill the void and expand existing service. The aircraft will make daily deliveries not only to Kahului on Maui, but continue to service Lihue on Kauai and Kona and Hilo on the Big Island.

“Together, Love’s Bakery and Aloha Air Cargo can deliver our products ‘fresher’ and faster than any other mode of transport across Hawaii,” said Mike Walters, president and CEO of Love’s Bakery. “That makes us very proud. Our partnership is an example of two companies with rich, long Island histories coming together to preserve the quality and service that Hawaii residents expect. Hawaii deserves a fresh option, rather than being left with no alternative other than frozen products shipped from the continental United States.”

Aloha Air Cargo President Mike Malik added: “Aloha Air Cargo is extremely pleased to extend our partnership with Love’s Bakery and excited to launch this innovative marketing campaign that includes having the Love’s Bakery emblem on our aircraft.


Unveiling of Hawaii’s Fresh Express: (From Left) Mike Walters (President, Love’s Bakery) and Mike Malik (President, Aloha Air Cargo)

“The relationship between Aloha Air Cargo and Love’s Bakery is symbiotic. Aloha Air Cargo is an essential part of Love’s distribution process, just as Love’s Bakery is a key partner for Aloha Air Cargo. Our collaboration is a great example of how two locally operated companies can work in tandem to benefit the entire state; retaining jobs in Hawaii as well as enhancing the product and service mix for the community.”

Love’s Bakery became Hawaii-owned last year, when its local management purchased the nearly 158-year-old Love’s Bakery from its former parent company. The purchase of the bakery’s statewide operations preserved the jobs of 349 employees throughout five islands and the abundant availability of Hawaii-made freshly baked bread, a preferred alternative to imported frozen goods.

About Aloha Air Cargo Headquartered in Honolulu, Aloha Air Cargo delivers fast, economical and reliable transport of goods between the Hawaiian Islands of Oahu, Maui, Kauai and the Island of Hawaii. It became an independent cargo operator after the closure of Aloha Airlines passenger services in May 2008. Aloha Air Cargo is locally managed and employs 400 people. It is owned by Seattle-based Saltchuk Resources, which has been doing business in Hawaii since 2000 when it acquired Young Brothers/Hawaiian Tug & Barge. Committed to the welfare of Hawaii and strengthening the local economy, the company also acquired Hawaii Fuel Network, Maui Petroleum and Minit Stop Stores in 2006. For more information on Aloha Air Cargo, please call 1-888-49-ALOHA or visit

About Love’s Bakery Established in 1851, Love’s Bakery is the largest wholesale baker of freshly baked bread in Hawaii. Today, the bakery is an active member of the community and the Hawaii Food Industry Association. It remains the only “high speed” bread bakery in Hawaii and provides daily production of fresh bread, roll and cake varieties under the Love’s, Bon Appetit, Hostess, Little Debbie’s, Milton’s, Roman Meal, Svenhard’s, and Weight Watchers brands. Additionally, the bakery produces and distributes the majority of all major grocery stores’ private label brands. The company’s bakery facility is located on Oahu and has branch operations on the islands of Kauai, Maui, the Big Island (Hilo and Kona), and Molokai. It also maintains nine thrift store outlets throughout the state.

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